After 14 days the account downgrades to the free plan.
The Pro Plan is $17 per month for 500 users which increases based on number of users. You can create sub accounts under your account and charge clients to cover your platform fees.
Pricing
Why pay $17 pm when you can get it for Free? While the Free version is Free forever, it lacks real power without the Pro Features.
( TIP: The Local Marketing Pro Builder also has a free plan that includes WebChat with NON PRO features.)